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The Earth Logic Fashion Action Research Plan is a visionary and radical invitation to fashion researchers, practitioners, business leaders and decision makers to: call out as fiction the idea that sustainability can be achieved within economic growth logic; and instead to ‘stay with the trouble’ of envisioning fashion connected with nature, people and long term healthy futures.

The plan does this by placing Earth first – before profit, before everything. This is both simple and changes everything.

The plan comprises three parts to support Earth Logic action research in fashion. Part I is a values-explicit context which can be used to plan, select and evaluate research and development projects. Part II is a checklist to keep action research on a radical track. Part III is made up of six holistic landscapes that set out progressive areas for transformation of the fashion sector directed at the whole system of fashion.

Earth Logic was commissioned by the JJ Charitable Trust.