Seven Earth Logic Statements
Written by two of the world’s most cited scholars in fashion and sustainability, the Earth Logic fashion action research plan warns of the unacceptable climate, environmental and social impacts of the fashion industry. Earth Logic can be summarised into seven essential elements of action to profoundly rethink fashion and put the health and survival of our planet Earth before business interest and economic growth:
Earth Logic Plan
The Earth Logic Fashion Action Research Plan is a visionary and radical invitation to fashion researchers, practitioners, business leaders and decision makers to: call out as fiction the idea that sustainability can be achieved within economic growth logic; and instead to ‘stay with the trouble’ of envisioning fashion connected with nature, people and long term healthy futures.
The plan does this by placing Earth first – before profit, before everything. This is both simple and changes everything.
The plan comprises three parts to support Earth Logic action research in fashion. Part I is a values-explicit context which can be used to plan, select and evaluate research and development projects. Part II is a checklist to keep action research on a radical track. Part III is made up of six holistic landscapes that set out progressive areas for transformation of the fashion sector directed at the whole system of fashion.
Earth Logic was commissioned by the JJ Charitable Trust.
Three Earth Logic workshops will take place as part of the side programme of events at Stockholm+50. Marking 50 years since the first UN conference on the environment.